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Forum Programmer

XIII EURASIAN MEDIA FORUM

20-22 April 2016

City of Astana, Republic of Kazakhstan

 

CONFERENCE AGENDA

                                                                                                                                                                                                                      Venue:

                                                                                                                                                                                          Rixos President Astana Hotel

DAY ONE

20 April, Wednesday

12:00–18:00

Delegate Registration

Upper Foyer

12:00–14:00

Master_Class

THE SIMON ANHOLT MASTERCLASS

The Simon Anholt Masterclass is an intensive training course that enables policy-makers and other national stakeholders to understand place image and its drivers; to bring together partners from all sectors into a common understanding of the issues; to understand where, when and how to start the process of making their country count by making a difference in the world.

 

Speaker:

Simon Anholt, World Authority on National Image and Identity, UK

‘Shanyrak’ Hall

12:00–17:30

Interview of speakers

Upper Foyer

14:00–18:00

Mass Media Accreditation

Upper Foyer

14:30–16:00

Lecture

SECRETS OF POLITICAL SURVIVAL

 

Speaker:

Jack Straw, former British Foreign Minister

‘Shanyrak’ Hall

16:30–18:00

Master_Class

ECONOMY RELATED CONTENT AS A BASIS OF THE MEDIA COMMUNICATION PLATFORM

Today, the role of the media, especially television, can hardly be overestimated. However, competition in the field of the media is still very strong. Even more, not only TV channels, but various media formats fight for the audience these days - TV, Internet, print and electronic media. This applies at national, regional and global level. How would you keep the audience, and thus the influence? What are the ways for segmenting your audience, how to choose the best format for delivering economic content, how to use the existing advantages over other forms of media?

 

Speaker:

Sergey Stanovkin, Head of BBC World News Regional Commercial  Representatives, Russia

‘Shanyrak’ Hall

DAY TWO

21 April, Thursday

08:00–09:00

Delegate Registration

Upper Foyer

08:00–10:00

Exhibition-presentation ‘Expo-2017’

Exhibition-presentation of the ‘25 years of Independence of the Republic of Kazakhstan’

Banquet Foyer

10:00–10:30

Forum Opening ceremony

Conference Host – Riz Khan, Producer, RizKhan Production, USA

‘Zheryuik’ Hall

 

Welcome address by President of the Republic of Kazakhstan

H.E. Nursultan Nazarbayev

 

Speech by Chairperson of the EAMF Organizing Committee

Dr. Dariga Nazarbayeva

 

Welcome address by the former President of the Islamic Republic of Afghanistan

H.E. Hamid Karzai

10:30–12:00

 

Session #1

THE PRESENT AND THE FUTURE OF THE WORLD ECONOMY. WHO IS IN THE LEAD? GLOBAL CRISIS. WORLD WITHOUT OIL – WORLD WITHOUT WAR?

Over the last two years, the world has undergone substantial global changes in both politics and economy. Contention between nations for leadership in economic indices is growing more acute. China going head to head with the United States of America. The lifting of Iran sanctions in 2016. Saudi Arabia sets new crude oil prices on the market. Human resources shortage, internal and external migration, food problems, lack of resources are the challenges facing many countries. Tackling the problems of the future, identifying consistent global patterns in the development of society; this is becoming an increasingly relevant trend for the contemporary world. Scientific experts, working on available data, may be able to suggest ways to solve some specific problems in the coming decades.

 

  •   A sharp drop in oil prices and OPEC's inaction: the crisis of the organization or a conscious choice? Oil turbulence.
  •   The position and influence of Saudi Arabia. Ways out of the crisis for the crude oil supplying countries. Iran without sanctions.
  •   How will the global economy change, considering the world economic crisis?
  •   The Shale Revolution: how it affects the present and future of the energy sector of the global economy?
  •   What ideas will be required in the main sectors of the world economies?
  •   What are the recovery options in the face of global financial collapse? The science of predicting future events, projecting the future in the right direction
  •   What does the near future hold for humankind?

 

Moderator:

Eleni Giokos, CNN Host, South Africa

 

Speakers:

H.E. Hamid Karzai, former President of the Islamic Republic of Afghanistan

Dmitry Mezentsev, Member of Federation Council Committee for Economic Policy, Russia

Jack Straw, former British Foreign Minister

Jiong Wang, Vice Chairman and President of CITIC Group Corporation, China

Kairat Kelimbetov, Governor of the ‘Astana’ International Financial Centre, Kazakhstan

 

Experts:

Andrei Klepach, Vnesheconombank Deputy Chairman – Member of the Board, Russia

‘Zheryuik’ Hall

12:00–12:30

Coffee break

Banquet Foyer

12:30–14:00

Session #2

THE MIDDLE EAST: RESOLVING CONFLICTING INTERESTS – BY DIPLOMACY OR CONFLICT? WHAT ARE THE GEOPOLITICAL CONSEQUENCES OF THE ‘CONVERSION PROCESS’ UNDERWAY IN THE REGION?

The situation in the Middle East has not stabilized; indeed, new bomb blasts, terror attacks and outright conflict are rocking the region day in and day out, from Afghanistan to Yemen.  Extremist factions are actively recruiting new supporters in Afghanistan and, according to a confidential NATO report; the situation is deteriorating because the national army is unfit for action. Confrontation between Iran and Saudi Arabia seems to be growing, straining diplomatic relations around the region. International diplomacy helped end sanctions against Iran, but has floundered until recently in the face of the five year old civil war in Syria, exacerbated by the violent spread of the ISIS brand of religious extremism, involving countries as far apart as Turkey and Tunisia. Can a limited ceasefire in Syria be extended now with greater East-West cooperation? With all these factors in doubt, including the chronic standoff between Israel and the Arab world, the political balance of the entire Middle East, still the leading oil producing region in the world, has rarely seemed more fragile.

 

  •   What are the chances for cementing a ceasefire in Syria?
  •   Islamic cooperation: goals and objectives.
  •   Attempts by the international community to stabilize the situation in the Middle East.  What are the aims of the US and NATO, Russia and the European Union?
  •   Is the spread of radical Islam ‘The root of all evil’?  Sources, reasons and ways of countering religious extremism.
  •   The idea of the Islamic Caliphate and the emergence of ISIS. What is the implication of supporting the ‘moderate’ opposition?
  •   Prospects and expectations of the oil market stakeholders faced with the empowerment of Islamists and the political re-shuffle in the Middle East.

 

Moderator:

Paula Slier, Middle East Bureau Chief, Russia Today

 

Speakers:

H.E. Hamid Karzai, former President of the Islamic Republic of Afghanistan

Ahmed El Sayed El Naggar, Chairman of the Board, ‘Al-Ahram’ Media Holding, Egypt

Arthur Denaro, former Advisor to the Defence Ministry, UK

Hisham Jaber, General Manager, The Middle East Center for Studies and Public Relations, Lebanon

Maxim Suchkov, Political Analyst, Expert, Russian International Affairs Council, Russia

 

Experts:

Erlan Karin, Director of the Kazakhstan Institute for Strategic Studies under the President of Kazakhstan (KazISS)

‘Zheryuik’ Hall

14:30–16:00

Workshop

WOMEN’S STORYTELLING WORKSHOP

New narratives about female issues can foster interest and give a voice to women worldwide.  This workshop will explore how to cover women and girls issues in a positive and interesting way.

Elements such as narrative journalism, developing strong sources, especially among women and a multimedia approach to storytelling will be included.

Best examples including features on the Chime for Change platform (www.chimeforchange.org) will be shown and discussed.

 

Speakers:

Mariane Pearl, Author, Managing Editor, Chime for Change, France

Jo Weir, Global Training Editor, DMA Media, Canada

‘Shanyrak’ Hall

14:00–15:00

Lunch

‘Al Farabi’ Restaurant, ‘L’Olivo’ Ristorante

15:00–16:30

Session #3

NEW IMAGE OF THE OIL COUNTRIES. HOW TO ENHANCE THE EFFECTIVENESS OF BRANDING IN A CHANGING WORLD?

Modern marketing is unimaginable without a brand development strategy. From corporations to countries, the challenge of changing circumstances is immense.  Nowhere more so than in the global oil-producing community, faced with the need to adjust plans and strategies to a new world of low oil prices. Brand as a financial asset builds revenue and can drive the economic growth of an entire state, even in a period of low oil prices. Top oil producing countries are beginning to work on reduction in national expenditure. As they do so, what are the principles for maintaining a positive image, a reputation for success?

 

  •   Factors of branding, image policy and perception of a brand. Example of 'Expo-2017’.
  •   Forming a strategy of launching a brand onto global markets. What are the main directions of building a positive image?
  •   Cultural values and sports successes as positioning and building the value of a branding
  •   How much does ‘brand-building’ cost?

 

Moderator:

Lei Cheng, Anchor, Global Business, CCTV, China

 

Speakers:

Simon Anholt, Policy Advisor, Economist, researcher of ‘national branding’, UK

Olga Kefalogianni, Member of Hellenic Parliament, Minister of Tourism (2012-2015), Greece

Roman Vassilenko, Vice Minister of Foreign Affairs, Kazakhstan

Baljeet Kaur Grewal, Managing Director for Strategy and Portfolio Investment of “Samruk-Kazyna” JSC

Yerbol Shormanov, Deputy Chairman of the board of Astana EXPO 2017, Kazakhstan

 

Expert:

Maxim Suchkov, Political Analyst, Expert, Russian International Affairs Council, Russia

‘Zheryuik’ Hall

15:00–16:30

Workshop

HOW TO COVER THE OLYMPICS, WORLD CUP AND OTHER MAJOR INTERNATIONAL SPORTS EVENTS

Participants will learn how major global sporting events are organized; how to plan for them; what to expect before, during and after the event; what kinds of stories to expect. The days when the focus was exclusively on athletic performance are long gone, and it is important to be up to speed on the business of sport, doping and cheating. Learn where to position yourself for the best views; how to get the best quotes; how to pace yourself during what is always a marathon journalistic experience. Workshop is introduced by ‘News-Decoder’.

 

News-Decoder is a not-for-profit backed by experienced foreign correspondents that helps citizens around the world to understand complex international events. It publishes articles by experts and contributors, and organizes online discussions that explore important global topics including conflict, climate change, development and human rights.

 

Speaker:

Paul Radford, Consultant to the International Olympic Committee, UK

‘Shanyrak’ Hall

15:15–16:30

Lecture

AFGHANISTAN: NEW CHALLENGES AND OPPORTUNITIES

 

Speaker:

H.E. Hamid Karzai, former President of the Islamic Republic of Afghanistan

Nazarbayev University

16:30–17:00

Coffee break

Banquet Foyer

17:00–18:30

Session #4

FIGHT FOR HEARTS AND MINDS: INFORMATION WARS IN THE XXI CENTURY. THE ROLE OF THE MASS MEDIA IN PROMOTING PEACE – AND FOMENTING CONFLICT

In conditions of globalization the fight for influence over human minds becomes in effect the main tool for promoting ideas, the interests of a state or an individual. Information becomes a powerful instrument of manipulation over public opinion. Possessing information means real power not only in politics and economics, but also in business. Media corporations and their owners, realizing their power of influencing the masses, capitalize on their resources, using the media either as an information weapon or as a source of revenue. No one is immune to the impact of sophisticated media technologies. Information weapons are now being considered in the same category as traditional weapons of destruction. How can one avoid becoming their target? What are the special traits of modern information warfare?

 

  •   The main trends of disruptive information technologies in the era of pandemic globalization
  •   The role of the IT sector in unfolding information ‘battles’
  •   The ‘Charlie Hebdo’, ‘Bataclan’ and Brussels bombing factors. Where is the line between freedom of speech, journalistic integrity and responsibility to society?
  •   The Role of the Mass Media against Terrorism. Measures for ensuring information security
  •   Information warfare in the leading global media. Who to trust and where is the truth?

 

Moderator:

Mikhail Gusman, First Deputy General Director, TASS, Russia

 

Speakers:

Nurlan Yermekbayev, Secretary of Security Council of Kazakhstan

Todd Baer, Executive Producer, Bloomberg Media, USA

Mariane Pearl, Author, Managing Editor, Chime for Change, France

Aleksandra Barshevskaya, Vice-President, Skolkovo Foundation, Russia

Sinan Kürün, Head of the Information Department, Directorate General of Press and Information, Turkey

 

Experts:

Ahmed El Sayed El Naggar, Chairman of the Board, ‘Al-Ahram’ Media Holding, Egypt

Lei Cheng, Anchor, Global Business, CCTV, China

‘Zheryuik’ Hall

17:00–18:30

Master Class

CHANGE IS THE NEW NORMAL – THE EVOLVING FACE OF NEWS

The rapid rise of social media has resulted in massive changes in the traditional journalism. The news industry is experiencing rapid change as a result of shifting audience consumption patterns, increased competition from digital media, which has also resulted in rapid fragmentation of the newspaper industry. The rush to be first to publish means that information has gone from the ‘Verify, then Publish’ model to the ‘Publish First, Verify Later’ model. The news dissemination has gone from being the purview of a few to being completely open and anyone can create and distribute, with resulting declines in revenues impacting both quality and quantity of the news process. With that as a backdrop, the class will look at the following:

 

  •   How is social media impacting the newsgathering, rules for accuracy and distribution?
  •   How is the nature and kind of news stories changing?
  •   How does a newsroom manage staffing reductions and the upheavals that come with the changes?

 

Speaker:

Pankaj Paul, Advisor and Editor for Knowledge@Wharton, USA

‘Shanyrak’ Hall

17:00–18:30

Lecture

STATE-OWNED FINANCIAL ASSETS MANAGEMENT DURING THE PERIOD OF GLOBAL FINANCIAL INSTABILITY

To talk about financial resource management, it is necessary to understand the role of the state in the economy. There is a belief that it is important to reduce the role of the state in all markets, so that "the invisible hand of the market" determines the supply and demand balance. Governmental intervention, such as taxation, frequently creates additional costs, but it is necessary as an instrument of income redistribution. The master class will talk about dilemmas in the selection of different state policy tools and propose approaches to determine the role of the state and its financial resources when this is most needed, i.e. during the slowdown of business processes.

The master-class will present standard theoretical models showing links between economy sectors, along with approaches to assess the effectiveness of state policies, and also will talk about technical tools that the authorities use to shape the state policy. The class will be concluded by a case-by-case analysis of effective public policies

 

Speaker:

Kairat Kelimbetov, Governor of the ‘Astana’ International Financial Centre, Kazakhstan

Nazarbayev University

19:00–23:00

WELCOME RECEPTION

on behalf of JSC ‘Samruk-Kazyna’

Astana Opera

DAY THREE

22 April, Friday

09:30–11:00

Session #5

THE FUTURE OF THE EUROPEAN UNION. EROSION OF EUROPE’S COMPETITIVENESS.

The European Union at the crossroads, under unprecedented strain from mass migration and other divisive issues, from political integration to financial cooperation and social cohesion. Is the European market’s common prosperity under threat from unequal conditions and differing policies? The Union has failed to formulate common policies on many of the problems facing EU member states. According to British Prime Minister David Cameron, "Europe is losing its competitiveness."

 

  •   Possible withdrawal of the UK from the EU? Challenges to the open borders of the Schengen zone. Could this be the beginning of the disintegration of the European Union?
  •   Unity and disunity of the EU on policy issues
  •   Myths and facts about EU membership
  •   EEU (Eurasian Economic Union) and EU relations. Economic and military cooperation within and beyond the EU.

 

Moderator:

Riz Khan, Producer, RizKhan Production, USA

 

Speakers:

Jack Straw, former British Foreign Minister

Traian Laurenţiu Hristea, Ambassador, Head of the EU Delegation to Kazakhstan

Timur Suleimenov, Minister for Economy and Financial Politics, Eurasian Economic Commission (EEC), Kazakhstan

Alexander Rahr, Political Expert, Research Director, German-Russian Forum, Germany

Erlan Idrissov, Minister of Foreign Affairs of the Republic of Kazakhstan

 

Experts:

Ali Osman Öztürk, Advisor to the Turkish Prime Minister

Mariya Valovaya, Advisor to the Secretary of State, Permanent Committee of the Union State, Russia

‘Zheryuik’ Hall

09:30–11:00

Master Class

FINANCIAL JOURNALISM TRENDS

 

Speaker:

Daniil Babich, TV Presenter, Deputy Editor-in-Chief, RBC TV Channel, Russia

‘Shanyrak’ Hall

11:00–11:30

Coffee break

Banquet Foyer

11:30–13:00

Session #6

THE “DREAM FACTORY” AS AN INSTRUMENT OF INFLUENCE ON SOCIETY. BUSINESS AND POLITICS IN CINEMA INDUSTRY.

Some call it 'cinemania', a global phenomenon that shapes public views and attitudes around the world. Not just through cinema and television these days, but by all the fast developing channels of information technology and social media.  Scarcely anyone, anywhere, can escape their impact.  Business corporations can make huge profits from mass entertainment. Political parties can use the same methods to influence public opinion. How is this changing our world?

On the negative side, some experts believe that cinema industry discourages people from thinking and inhibits innovation in art and culture. More positively, others argue that people benefit from new opportunities for self-expression – 'content creation' – and that the public should be better informed than ever before.

 

  •   The ‘entertainment’ images that shape stereotypes in society
  •   Can the spiritual and intellectual qualities of the arts survive in an age of mass culture, driven by commerce?
  •   Can new technology encourage individuals to think and create for themselves?
  •   What is the future of cinema industry?

 

Moderator:

Fionnuala Halligan, Reviews editor and Chief Film Critic, ScreenDaily.com, Ireland

 

Speakers:

Ray Hammond, Futurist, UK

Oleg Ivanov, First Deputy Chairman, The Union of Cinematographers of the Russian Federation

Til Schweiger, Actor, Director, Producer, Screenwriter, Germany

Charles Lei, CEO, Thunder Communications International, China

Gulnara Sarsenova, Film Producer, General Director, Eurasia Film Production, Kazakhstan

 

Experts:

Tony Watts, CEO, the Festivals Channel, UK

Andrey Plakhov, Observer at The 'Commersant' Newspaper, film critic, Russia

Andrey Tereshok, Member of the Film Expert Council of the Russian Ministry of Culture

‘Zheryuik’ Hall

13:00–13:15

Forum Closing Ceremony

Concluding speech by the Chairperson of the EAMF Organizing Committee

Dr. Dariga Nazarbayeva

‘Zheryuik’ Hall

13:15–14:00

Lunch

‘Al-Farabi’ Restaurant, ‘L’Olivo’ Ristorante

14:00–17:30

Astana City Tour, ‘Expo-2017’ site visiting

14:30–16:00

Master Class

DIGITAL JOURNALISM

In the modern world, classical journalism is on the verge of extinction, and the very concept of “journalism” is becoming more and more blurred. The development of digital media and the Internet leads to dramatic changes in the media system. “Journalists” are increasingly referred to as participants of mass social communication platforms: bloggers, PR professionals, communicators, copywriters, writers and editors of corporate texts. Whereas traditional journalism is informational work involved in the civil society interests, modern journalism is content production, PR and propaganda.

The Internet development is changing not only the classical journalism system, but also affects the perception of the profession of a journalist, whom anyone can become by being present in the social media.

Who can be called a real journalist in today’s world? Will this profession disappear in the digital age?

 

Speaker:

Alexey Pivovarov, TV Presenter, Aviator Production, Russia

‘Shanyrak’ Hall

20:00–24:00

CONCLUDING GALA-RECEPTION

on behalf of the EAMF Organizing Committee

‘Zheryuik’ Hall

 

  

Master Classes / Workshops / Lectures

DAY 1

April 20, 2016

TIME SPEAKER EVENT IN BRIEF VENUE
12:00 - 14:00

                                

Simon Anholt 

Simon Anholt devised the concept of nation brand in 1996, emphasizing that each nation must earn its reputation through enlightened policy-making, not attempt to manipulate it with marketing, PR, branding or other forms of communications. He is the founder and publisher of the annual Anholt-GfK Roper Nation Brands Index and City Brands Index, two major surveys which use a panel of up to 38,000 people in 30 countries to monitor global perceptions of 50 countries and 50 cities.

MASTER CLASS 

 The Simon Anholt MasterClass

The Simon Anholt Masterclass is an intensive training course that enables policy-makers and other national stakeholders to understand place image and its drivers; to bring together partners from all sectors into a common understanding of the issues; to understand where, when and how to start the process of making their country count by making a difference in the world.
Speaker:
Simon Anholt, World Authority on National Image and Identity, UK.

Rixos President Astana Hotel,  Shanyrak Room

14:30 - 16:00

                                

Jack Straw - Rt Hon Jack Straw was appointed in July 2015 as a Member of the Independent Commission on Freedom of Information. He was Foreign Secretary 2001 to 2006, Home Secretary 1997 to 2001, and Leader of the Commons 2006 to 2007 under Prime Minister Tony Blair. He was Lord Chancellor and Justice Secretary 2007 to 2010 under Prime Minister Gordon Brown. In 2010, Jack Straw announced his departure from the high politics. In 2015, he ended his career as a member of the House of Commons of the British Parliament.

LECTURE

Secrets of Political Survivor

  Rixos President Astana Hotel,  Shanyrak Room
16:30 - 18:00 Sergey Stanovkin - Head of BBC Wolrd News Sales Department in Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan, Lithuania, Russia, Uzbekistan, Tajikistan, Turkmenia, Estonia

MASTER CLASS      

 Economy Content as Media Communication Platform Basis

Today, the role of the Media, especially television can hardly be overestimated. However, competition in the field of the Media is still very strong. Even more, not only TV channels, but various Media formats fight for the audience these days - TV, Internet, print and electronic Media. This goes at national, regional and global level. How would you keep the audience, and thus the influence? What are the ways for segmenting your audience, how to choose the best format for delivering economic content, how to use the existing advantages over other forms of Media? Rixos President Astana Hotel,  Shanyrak Room

 

DAY 2

April 21, 2016

TIME  SPEAKER EVENT IN BRIEF  VENUE
12:30 - 14:00

                               

Mariane Pearl - is an award-winning journalist, author and public speaker. She is currently the Managing Editor of the CHIME FOR CHANGE global journalism platform that focuses on helping women and girls speak for themselves. The platform has published stories from more than 42 countries since its launch in 2013. Mariane also teaches advanced journalism and has initiated “Human Interest” a series of workshops for women and girls. She directed her pilot project “Women’s Voices Within” in Erbil, Iraq with Yazidi refugees.
Her first book “Mighty Heart : The Brave Life and Death of My Husband Daniel Pearl” (Scribner.) which celebrates the values of humanism and dignity while detailing the investigation to rescue her husband in Pakistan, won international praise and was turned into a major feature movie starring Angelina Jolie in the role of Mariane Pearl.

Jo Weir -  works as Head of Global Training for DMA Media, Europe’s largest independent media services and training company. DMA launches, makes and manages digital content and trains journalists, technicians, NGOs and companies to work in today’s global media

WORKSHOP

 Women’s Storytelling Workshop

New narratives about female issues can foster interest and give a voice to women worldwide. This workshop will explore how to cover women and girls issues in a positive and interesting way.

Elements such as narrative journalism, developing strong sources, especially among women and a multimedia approach to storytelling will be included.

Best examples including features on the Chime for Change platform (www.chimeforchange.org) will be shown and discussed.

Rixos President Astana Hotel,  Shanyrak Room

15:00 - 16:30 Paul Radford - is former global sports editor at Reuters who has covered 17 Olympic Games, seven World Cups and numerous world championships in more than 20 sports. He was sports editor for 12 years at the end of a career that included assignments in Germany and Paris. He is currently a consultant to the International Olympic Committee, has served on the IOC’s press commission for 15 years and was editor-in-chief of the official Olympic News service at the 2014 Winter Olympics in Sochi, Russia

WORKSHOP                  How to Cover the Olympics, World Cup and Other Major International Sports Events

Participants will learn how major global sporting events are organized; how to plan for them; what to expect before, during and after the event; what kinds of stories to expect. The days when the focus was exclusively on athletic performance are long gone, and it’s important to be up to speed on the business of sport, doping and cheating. Learn where to position yourself for the best views; how to get the best quotes; how to pace yourself during what is always a marathon journalistic experience. Rixos President Astana Hotel,           Shanyrak Room 
15:15- 16:30

                               

Dr. Hamid KarzaiFormer President of Afghanistan (2004-2014). Hamid Karzai has been awarded with many honors, among them an Honorary PhD Degree from Simla University of India (2002), Honorary Knighthood from Her Majesty Queen Elizabeth (2003), the Philadelphia Liberty Medal (2004), World’s Most Successful President (2004), Indira Gandhi Prize for Peace, Disarmament and Development (2005) and the American Bar Association-Asia Rule of Law Award (2003)

LECTURE

 Afghanistan: New Challenges and Opportunities

  Nazarbayev University
17:00 - 18:30 Pankaj Paul - is an advisor and editor for Knowledge@Wharton, the academic journal of the Wharton School at the University of Pennsylvania. He also serves as strategic advisor for leading healthcare, education and media organizations worldwide. MASTER CLASS           Change is the New Normal – The Evolving Face of News

The rapid rise of social media has resulted in massive changes in the traditional journalism. The news industry is experiencing rapid change as a result of shifting audience consumption patterns, increased competition from digital media, which has also resulted in rapid fragmentation of the newspaper industry. The rush to be first to publish means that information has gone from the ‘Verify, then Publish’ model to the Publish First, Verify Later’ model. The news dissemination has gone from being the purview of a few to being completely open and anyone can create and distribute, with resulting declines in revenues impacting both quality and quantity of the news process. With that as a backdrop, the class will look at the following:

- How is social media impacting the newsgathering, rules for accuracy and distribution?
- How is the nature and kind of news stories changing?
- How does a newsroom manage staffing reductions and the upheavals that come with the changes?

Rixos President Astana Hotel, Shanyrak Room
17:00 - 18:30

                               

Kairat Kelimbetov - kazakh politian, the Governor of the ‘Astana’ International Financial Centre, former Governor of the National Bank of the Republic of Kazakhstan (2013), head of the Presidential Administration of the Republic of Kazakhstan in January - October 2008, the Minister of Economy and Budget Planning, in 2002 - 2006.

MASTER CLASS         State-owned Financial Assets Management During the Period of Global Financial Instability

To talk about financial resource management, it is necessary to understand the role of the state in the economy. There is a belief that it is important to reduce the role of the state in all markets, so that "the invisible hand of the market" determines the supply and demand balance. Governmental intervention, such as taxation, frequently creates additional costs, but it is necessary as an instrument of income redistribution. The master class will talk about dilemmas in the selection of different state policy tools and propose approaches to determine the role of the state and its financial resources when this is most needed, i.e. during the slowdown of business processes.

The master-class will present standard theoretical models showing links between economy sectors, along with approaches to assess the effectiveness of state policies, and also will talk about technical tools that authorities use to shape the state policy. The class will be concluded by a case-by-case analysis of effective public policies.

 Nazarbayev University

 

DAY 3

April 22, 2016

TIME SPEAKER EVENT IN BRIEF VENUE
09:30 - 11:00 Daniil Babich - TV Presenter, Deputy Editor-in-Chief, RBC TV Channel MASTER CLASS          Financial Journalism Trends   Rixos President Astana Hotel,           Shanyrak Room 
14:30 - 16:00

                             

Alexey Pivovarov - is a Russian TV journalist, documentary maker and producer. In 2008 he became a Managing Editor and a prime time news anchor at NTV, the largest independent TV Network in Russia with an estimated viewing audience of over 100 million people. He is currently the Managing Director at the Aviator Productions.

MASTER CLASS  

 Digital Journalism

In the modern world, classical journalism is on the verge of extinction, and the very concept of “journalism” is becoming more and more blurred. The development of digital media and the Internet leads to dramatic changes in the media system. “Journalists” are increasingly referred to as participants of mass social communication platforms: bloggers, PR professionals, communicators, copywriters, writers and editors of corporate texts. Whereas traditional journalism is informational work involved in the civil society interests, modern journalism is content production, PR and propaganda.
The Internet development is changing not only the classical journalism system, but also affects the perception of the profession of a journalist, who anyone can become by being present in the social media.

Who can be called a real journalist in today’s world? Will this profession disappear in the digital age?

Rixos President Astana Hotel,  Shanyrak Room